Tim Cook has unveiled two new iPhones 6S and iPhone 6S Plus
iPhone 6 line before it, starting at $199 for a 16GB iPhone 6S up to $499 for a 128GB iPhone 6S Plus as well as the new Apple TV, iPad Pro and Apple Watches at San Francisco’s Bill Graham Civic Auditorium.
The key new features include 3D Touch and a second generation Touch ID sensor and, most significantly, a new 12 megapixel iSight camera, 50% more pixels than the prior-gen phone without any degradation in image pixel quality. The smartphone also now features 4K video quality.
Pricing is $199 to $499. Apple also is introducing a new iPhone upgrade plan that allows consumers to upgrade their phones every two years. The new iPhones will begin shipping Sept. 25.
3D Touch is a force-touch technology that provides shortcuts off the home screen as well as inside apps. A slightly forceful touch gives one a peek into the content, while a firmer touch takes you to the content itself.
A new feature called Live Photos leverages 3D Touch to – at the press of a button – capture just a few seconds of video and sound that accompanied the moment when the photo was taken. When one swipes across a collection of photos, each one moves ever so slightly.